Tide Plus Bleach Alternative delivers the amazing clean you expect from Tide and helps your fabrics look brighter and whiter after just one wash. It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them. As part of the Tide Plus Collection, Tide Plus Bleach Alternative gives you the amazing Tide clean you expect plus more of what you love.